The way people read emails can provide key insights in how you create your direct marketing campaign. For example, the type of device they read it on. Examples 60% of all truckers use tablets. This is just one of many examples of how Marketers’ can no longer ignore mobile and tablets. Email open rates from mobile devices have grown by 180% in three years and the percentage of open rates from mobile continues to grow each quarter.

The subject line is one of the salient elements a marketer needs to consider while crafting out the email campaign. For example, 64% of subscribers say they are likely to read your email because of who it’s from, and 47% of email recipients open an email based on the subject line.

We here at DSC understand how a well crafted subject line shouldn’t be the first thing you think of. Instead, it should take time. And you should use research and data to help guide you. A report by Retention Science found that subject lines with 6 to 10 words deliver the highest open rate, making 8 words an ideal number for a subject line. We offer consultation to help you get started with eye catching email subject and content.

If a subject line is too long, you risk that the content will get cut off and your target will not know what the email is about (and could ignore it, or spam it). Another reason for opening an email is if the subject line is addressed to the recipient, as subject lines personalized with a recipient’s first name, for example, can lift open rates by 20%!

The average open rate at the end of 2016 was 24%. Using the techniques listed above and based on data of more than 100,000 emails sent during the last 12 months,  the average email open rate is 27.85%. All this is without the use of Mobile platforms to drive your targets focus to the email waiting for them in their inbox.

Now that you know on which day to send your emails, now we must pay attention to the research demonstrates that a readers is more  probable to open emails after 12 p.m. And that 23% of all email opens occur during the first hour after delivery  so have your sales force ready after the initial blast. After 24 hours, an email’s chance of being opened drops below 1%! But you will continue to get live leads months after the initial email drop. The highest conversion normally follows the third month and increases from there.

All of our potential clients need to keep in mind that when Mobile marketing is implemented with email marketing all these numbers are subject to increase substantially. This is predicated on solid landing pages, in conjunction with email and RVMD or SMS driving traffic to the landing page.